#Ad wars tv show series

'The targeting is no surprise.'įor more information about BrandTotal’s competitive social advertising intelligence, visit (opens in new tab).

'Younger audiences have migrated to streaming platforms more quickly than older audiences,' said Leibovich. Disney+ was the second biggest streamer to target this age range, with 58% of its impressions, BrandTotal reported. Hulu, in particular, went after this market, with 68% of its sponsored impressions focused on 18-24-year-olds. In terms of demographics, most streamers aimed ads at a younger audience, specifically Gen Zs. Meanwhile, Paramount+ was the top Facebook advertiser (18%) and Netflix was the top Instagram advertiser (4%). It is still a good movie, just nowhere near the best one Star Wars has. The Bible Continues: With Richard Coyle, Vincent Regan, Adam Levy, Joanne Whalley. Hulu was the most reliant on YouTube, with 94% of its social ad impressions there. YouTube was #1 among all streaming advertisers except for Peacock, which relied more on Twitter (49% of all sponsored impressions vs. Twitter was also a leader, which speaks to the surging value of video ads there.' 'Instead, YouTube dominated, which makes sense given the video-first nature of the platform. 'Facebook-owned platforms were the least compelling for streamers,' said Leibovich. When averaging the percentage of ad impressions for each channel among the seven streamers, YouTube was the most popular, with 59% of all impressions, followed by Twitter (32%), Facebook (7%), and Instagram (2%).

#Ad wars tv show series

The data also showed that YouTube and Twitter are key for the social media ad campaigns of streamers. Star Wars series that takes viewers into a galaxy of shadowy secrets and emerging dark-side powers in the final days of the High Republic era.